I designed a brochure for the AIGA event in Minneapolis on October 12th of 2017. The focus was on a few elements of the brochure with the main focus on the schedule and command x. Using a single 12 x 18 sheet of paper, I folded the paper in a way that best displayed the information. It was important to think about the folded size of the paper and how a person would interact with the brochure. Shown are both sides of the brochure, along with the four steps it takes to unfold it.